Ep 4: Lindsay Tjepkema | In all things, ask who is it for and why are you doing it?

Lindsay Tjepkema is the CEO and Co-Founder of Casted, a B2B podcasting platform. Getting Casted off and running is a bit of a unique story since Lindsay rose through the marketing ranks to become CEO rather than through the more traditional sales or operations routes.

Lindsay's perspective is further heightened since she is a female CEO in the male-dominated B2B tech space, and understanding her experience is a critical viewpoint that needs to be heard.

She's obviously a true believer in the power of podcasts, and as you'll hear, asking great questions. And it starts with always asking "Who is it for?" and "Why are you doing it?" for every action you take.

Connect with Lindsay on Twitter at https://twitter.com/castedlindsay.